If...
🔺 Your energy is running on fumes - You're haunted by the feeling you won't have enough to keep up with the younger ones, let alone build the life you crave.
🔺 You've tried everything - The probiotics, the magnesium, the fad diets... and all you have to show for it is a cupboard full of half-used supplements and a serious lack of results.
🔺 Your body is sending out warning signals - Bloating, low libido, fatigue, early aging, and even hair loss. Deep down, you know this isn't how you're supposed to feel. You're putting in twice the effort for half the results of your 30-year-old self.
🔺 You see the connections, but you're out of solutions - You know the skin issues and hormone crashes are linked, but nothing conventional has offered lasting relief.
🔺 You're ready for real change - You're ready to nourish your body and reclaim the energy, confidence, and vitality you remember. You're ready to feel like your best self again.
Your Blueprint to Reclaiming Your Energy and Vitality
This is not another diet or supplement guess. This is a comprehensive, 1-on-1 coaching experience designed to find the root cause of your issues and give you the tools to rebuild your health for life.
Here's what you'll get:
Data-Driven Health Analysis to End the Guesswork - We go beyond symptoms with comprehensive Mineral (HTMA), Hormone (Blood) testing, and complete GI Mapping. We'll get a complete picture of your body's systems to pinpoint the exact root causes of your fatigue, early signs of aging, and weight gain.
Dedicated 1-on-1 Coaching & Accountability - You're not alone in this. You get six private 60-minute sessions with me to guide your progress, analyse your results, crush roadblocks, and ensure you stay on track to your goal.
A Precision Supplement Protocol Built For You - No more wasted money on supplements that don't work. Based on your test results, you will receive a personalised protocol targeting your specific needs, all tracked seamlessly in your private app.
Your Custom Nutrition & Exercise Plan - Forget restrictive, boring routines. We'll build a powerful and enjoyable plan that fits your lifestyle, fuels your body, and helps you achieve your goals without feeling deprived.
The 'Age-Proof' Habit System - I will give you my proven lifestyle roadmap for building the foundational habits that optimize hormones, digestion, and energy for the long term—without the overwhelm.
Hey, I'm Matt! and I'm a lot like you.
I spent 10+ years in medical science and invested £250,000 in my own learning to find the truth. It shouldn't be this hard.
Hey, I'm Matt. If you're struggling with gut health, fatigue, or feel like you're aging too fast, my story will sound familiar.
For years, I battled my own frustrating health challenges, only to be told by doctors, "you seem fine to me." On the outside, I was a successful Manager in Medical Microbiology. On the inside, I felt the brain fog, the declining vitality, and the irregular gut health I saw in my friends and family.
I grew disillusioned with an industry focused on "band-aid" products that only mask symptoms.
So I went all-in, using my scientific background to find what really works. After successfully healing my own body by addressing the root cause, I quit my career for one reason: to empower men and women to take back control of their health.
I've helped 100s of people do exactly that with my fitness and nutrition coaching business. But, Apex Gut Vitality is much more! Now we are drawing from decades of cumulative knowledge to deliver a holistic and science backed service that no-one else can.
This is the Programme I Wish I Had When I Was...
- 14, feeling smaller than the other guys in rugby training.
- 23, studying for my degree, overwhelmed by brain fog and fatigue.
- 30, managing a large team and running on empty.
- 33, struggling with irregular bowels, declining vitality, and feeling older than my years.
This isn't just theory. This is the culmination of a decade in microbiology and a 30 year personal journey to reclaim my own vitality.
I'm looking forward to showing you the path.
Matthew


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Before Apex Gut Vitality
🔺Part time detective trying to decode what you read on the internet and what you feel day to day.
🔺Peaks and dips in mood that seem to be more frequent week by week.
🔺Wearing baggy clothing and not keeping your chin up high as you walk the street.
🔺Think "food sensitivities" are the problem.
🔺Combatting the low vitality and fatigue with grit and caffeine.
After Apex Gut Vitality
You are no longer a detective; you are the architect of your own health, armed with a clear roadmap.
You feel a consistent energy and stable mood, giving you the power to stick to your plans and enjoy every day.
You walk with your head held high, finally wearing the clothes you want to wear with confidence.
You enjoy the foods you love without fear or guilt, understanding what truly nourishes your body.
You have a new zest for life, combatting your daily goals with skyrocketing vitality, not caffeine.








An Invitation to Become a Founding Member
Before we launch the next phase of Apex Gut Vitality to the public, we are inviting 10 dedicated men to form our first-ever Customer Advisory Board.
This is a unique opportunity to not only achieve a profound personal transformation but to become a partner in shaping the future of men's health. We're looking for leaders who are serious about results and willing to help us build the most effective vitality program on the market.
As a Founding Member, you will receive:
A 70% Lifetime Discount: In exchange for your invaluable insights, you will lock in a 70% discount on this program and all future services. This foundational rate will never be offered again.
A Voice at the Table: You'll have direct access to our team to help shape the program's roadmap, ensuring it's built for your real-world needs.
Your Mission as a Founding Member is Simple:
Join a Discovery Call: A single 15-30 minute call where we can learn about your goals and challenges. This is purely a research call for us to gain your expert advice.
Provide Honest Feedback: Help us refine the tools, protocols, and coaching so we can build the best product possible.
Participate in Quarterly Check-ins: A brief conversation each quarter to share your progress and insights as a valued board member.
This is more than just coaching; it's a partnership. You get our complete system at an unprecedented value, and we get your expertise to create something truly revolutionary.
Frequently Asked Questions
DO YOU RUN LABS IN THIS PROGRAMME?
Yes, the Hair Tissue Mineral Analysis and Comprehensive Blood Test are included in the cost of both programs (10 weeks and 6 month) as an addition to our focus on nutrition, lifestyle, and fitness. After running labs on thousands of women, we see the biggest and most sustainable shifts in the women who already have built a solid foundation of habits & lifestyle changes and are truly ready to take it to the next level with multiple labs and extensive protocols. The GI Map can be added on at cost (£350) if you are interested in uncovering imbalances specific to the gut microbiome.
Please keep in mind that a 12 week protocol is usually not long enough to work through drainage, mineral balancing, and gut healing, so adding the GI Map to the 10 week program should be done with discretion with this in mind.
DOES THIS PROGRAMME INCLUDE MEAL PLANS?
Absolutely! You will have access to personalised recipes and meal planning guides, and personalised meal plans will be created in the app, which can be discussed between you and your Practitioner. However, we want to actually teach you what and how much to eat and what your body needs, and so our nutrition coaching goes deeper than throwing a meal plan your way and sending you on your way.
CAN I JOIN IF I LIVE OUTSIDE THE UK?
Yes, this programme is open to anyone regardless of location.
WILL I GET SUPPLEMENT PROTOCOLS?
The 10 week program will include a protocol for drainage and minerals based on your HTMA and/or Blood Test results.
The 6 month program will include a protocol for drainage, minerals, and more in-depth gut protocols as we have more time working together to dig a little bit deeper.
If you start off in the 12 week program and want to extend to receive extended protocols, that is an option at any point.
CAN I JOIN ALUMNI AFTER COMPLETING MY PROGRAMME?
Yes, we do have discounted alumni options that we offer after you have completed your initial program with us.